Robert Eric Peterson (Bob) is a senior business development and commercialization advisor with more than 50 years of experience helping organizations expand into new markets, build strategic partnerships, and accelerate business growth across Japan, North America, and Europe. Throughout his career, he has advised multinational corporations, public-sector organizations, startups, and family-owned businesses on market entry, business transformation, and international expansion strategies.

Bob is particularly recognized for helping Japanese organizations navigate growth opportunities outside Japan while assisting international companies in building relationships, partnerships, and commercial operations within the Japanese market. His extensive experience working across both cultures allows him to bridge business practices, communication styles, and stakeholder expectations between Japan and global markets.

Prior to founding Wickaboag Consulting Group, Bob began his career at Procter & Gamble before spending 18 years with Saatchi & Saatchi, where he helped grow the global Toyota and Lexus business. He later established his own consulting practice, advising organizations ranging from global enterprises and government-affiliated institutions to emerging ventures seeking growth and international expansion.

In addition to his advisory work, Bob is an entrepreneur and business operator. He co-founded the Toute Nuit skincare brand and helped grow the business from concept to a successful international ecommerce company serving customers in both Japan and the United States. This hands-on experience provides him with practical insight into the challenges companies face when launching products, entering new markets, and scaling commercial operations.

Having lived and worked extensively in Tokyo, New York, Los Angeles, Brussels, and Rome, Bob brings a global perspective grounded in decades of real-world business experience. Known throughout Japan as "Bob-san," he is passionate about creating meaningful connections between organizations, helping companies navigate international growth opportunities, and building long-term partnerships that drive sustainable business success.